UX, UI, Design systems · Boots · 2025
As Boots underwent a major website re-platform, I was responsible for redesigning the product page from the ground up. Working closely with CRO specialists, user researchers, and key business stakeholders, I delivered a set of product page experiences that elevated the user journey and became a cornerstone of the design direction for the new Boots website.
New components crafted to adapt seamlessly across Boots’ diverse range of product types and brand pages.
Improved redesign of the Boots Advantage Card loyalty scheme.
The updated messaging now reflects user intent, with personalised pricing for members and an upsell-focused layout for non-members.
A new feature that lets customers check in-store stock, reserve items, and potentially collect them the same day. Introducing this information early allows customers to review their fulfilment options upfront and avoid any checkout surprises.
Using sticky components and collapsing lower-priority content to maintain focus, boost engagement, and optimise conversion.
